What’s really in your supermarket bread?

Are you getting your daily bread? If new statistics are anything to go by, we have emerged from the low-carb era of recent years, when bread was considered a suspect indulgence, and are embracing the staple like never before. Sales are soaring, with a recent report commissioned by the bakery supplier Délifrance, Prove It, predicting that the UK bread market will grow by 15 per cent from its present value of £7.8 billion to reach £9 billion by 2026.

Combining the results of a survey of 1,000 people with market analytics and insights from the food trend company Harris and Hayes, the report shows that not only is our taste for bread restored but that we are also widening our horizons, with more of